This was a fascinating look at the world of books and how the evolution of digital technology has changed the publishing world and its' outlook over the years！ The author has left no stone unturned as he explores the rise of the e-book and how that has impacted the book world， and while digital technology had been feared by the publishers to begin with， it seems to have opened up new ideas to the 'print' world and seems to have rebooted the 'book' brand and publishing world - which is all good f This was a fascinating look at the world of books and how the evolution of digital technology has changed the publishing world and its' outlook over the years！ The author has left no stone unturned as he explores the rise of the e-book and how that has impacted the book world， and while digital technology had been feared by the publishers to begin with， it seems to have opened up new ideas to the 'print' world and seems to have rebooted the 'book' brand and publishing world - which is all good for us readers！This book looks into how e-books evolved so quickly and how people like Amazon took advantage and how it changed the way people read and bought books。 It was feared that with the rise of e-books the print world would suffer in the way that the music industry was， after downloads appeared on the scene， but over time it was realised that some books just worked better in print and this explores that subject in great detail and I really found it so interesting。 As an old dinosaur myself， I always prefer the print edition， so it was fascinating to see the charts and graphs that displayed the figures involved in all forms of print， and what genres were enjoyed so much more in digital form。This book explores a variety of subjects within publishing - the legal issues， marketing， the rise of self publishing， the use of crowdfunding such as Unbound （of which I am happy to have been part of！）， the backlist， the use of audiobooks/audible and the role that social media plays now in all forms of publishing be it digital or print。It brings to the fore how the numbers stack up of each book form and how the outcome of new avenues often have unpredictable results。 It was a lengthy read - almost 500 pages - but there is so much to look into and the author has done a brilliant job of using the in-depth analysis to peek behind the curtain， so to speak， into a world of books that has had to change over recent times and showing there is room for both forms thanks to the digital form making the old guard of print rethink and become more creative！A perfect read for all fans of the humble book - in whatever format you prefer！ 。。。more